Partnerships
Which Partners Actually
Drive Revenue?
Partner performance is opaque. Co-marketing ROI is unknown. Deal registration is chaos. You're flying blind.
The Partner Visibility Gap
You have 200+ partners. Maybe 20 are active. Only 5 drive real revenue. But which 5?
200+
Partners in program
12%
Drive 80% of revenue
???
Co-marketing ROI
847
Stale deal registrations
Partner Revenue Contribution
Top 5
6-20
21-50
51-100
100+
62%
21%
10%
5%
2%
The Channel Management Reality
What You're Tracking:
- Partner count (vanity metric)
- Deal registrations submitted
- MDF requests received
- Certifications completed
- Partner portal logins
- Event attendance
- Newsletter opens
What You Should Track:
- Revenue per partner
- Deal conversion rates
- Time to first deal
- Co-marketing ROI by program
- Partner engagement score
- Deal registration quality
- Influence vs sourced revenue
SlideStrike Speaks Partnerships
35+ partner metrics, automatically visualized.
Partner Revenue
Sourced vs influenced
Deal Velocity
Reg to close time
Program ROI
MDF effectiveness
Partner Tier
Performance ranking
Engagement
Activity scoring
Pipeline
Partner-sourced opps
Certification
Enablement progress
Churn Risk
Partner health
Questions from Partnership Leaders
What VPs of Partnerships ask
SEE YOUR CHANNEL CLEARLY
Partner Insights in 60 Seconds
Know which partners drive revenue. Optimize MDF spend. Double down on winners.
Connects to Salesforce, HubSpot, PRM
Partner revenue attribution
MDF ROI tracking
Automated partner scorecards