Your Channels Are
Cannibalizing Each Other
Paid search is stealing credit from organic. Social is inflating its numbers. Your attribution model is lying. See the real flow of conversions.
The Attribution Illusion
CMOs allocate budget based on attribution models that fundamentally misunderstand how channels interact.
Channel Attribution Flow
See how conversions really flow - and where channels steal credit from each other.
The Hidden Cost of Channel Cannibalization
Your paid search team claims 45% of conversions. But 20% of those users would have converted through organic anyway. You're paying $180K/year for conversions you would have gotten for free.
Attribution Models Tell Different Stories
Same data. Four different conclusions. Which one is lying?
| Model | Paid Search | Organic | Social | Verdict | |
|---|---|---|---|---|---|
| Last-Touch | 45% | 30% | 15% | 10% | Overvalues paid |
| First-Touch | 25% | 45% | 20% | 10% | Overvalues organic |
| Multi-Touch | 32% | 35% | 18% | 15% | Balanced view |
| SlideStrike AI | 28% | 38% | 19% | 15% | True attribution |
Reported vs. Actual Channel ROI
When you account for cannibalization, the numbers look very different.
SlideStrike Budget Recommendations
Based on true attribution analysis, here's how to reallocate for maximum ROI.
Reduce Spend
- Paid Search: -18% ($340K saved)
- Brand keywords: -40% (pure cannibalization)
- Retargeting overlap: -25%
Increase Spend
- SEO/Content: +35% (highest true ROI)
- Email nurture: +28% (undercredited)
- Bottom-funnel social: +15%
SlideStrike Attribution Intelligence
See the true flow of conversions across your marketing mix.
Attribution FAQ
Common questions from marketing leaders
QHow does SlideStrike detect channel cannibalization?
SlideStrike analyzes customer journeys across all touchpoints, identifying when paid channels intercept users who would have converted organically. It uses path analysis, holdout modeling, and incrementality testing to calculate true attribution.
QCan it connect to our existing marketing stack?
Yes. SlideStrike integrates with Google Analytics, Adobe Analytics, HubSpot, Salesforce, and 40+ marketing platforms. It pulls touchpoint data automatically and generates Sankey flow visualizations in seconds.
QHow accurate is the AI attribution model?
SlideStrike's multi-touch AI model is validated against controlled incrementality tests. It accounts for cross-device journeys, view-through conversions, and time-decay patterns that simpler models miss.
QCan I present this to my CFO?
Absolutely. SlideStrike generates CFO-ready presentations with Sankey diagrams, ROI comparisons, and budget reallocation recommendations. All formatted for finance review in 60 seconds.
QHow quickly can I see my channel cannibalization?
Connect your marketing analytics. SlideStrike generates your first Sankey attribution flow in 60 seconds. You'll see exactly which channels are stealing credit and how much budget is being misallocated.
See Your True Channel Attribution
Connect your marketing data. Get Sankey flow analysis in 60 seconds.