CMO - B2B
Marketing Drives Pipeline
Prove It
Sales says the leads are garbage. Finance wants to see ROI. The CEO heard competitor XYZ 'does more with less.' Your budget is on the chopping block.
The Attribution Black Hole
Multi-touch journeys. 6-month sales cycles. Anonymous buyers. Cookie death. Attribution has never been harder.
23%
Of pipeline attributable
17
Avg touches before demo
47%
Dark funnel traffic
3.2x
Sales vs marketing credit
Same Deal, Different Stories
$500K closed-won deal attributed by model
First Touch
Webinar 100%
Last Touch
SDR Call 100%
Linear
20% each
W-Shaped
30-10-30-10-30
Marketing claims $500K. Sales claims $500K. Finance sees double-counting.
The Blame Game
What Marketing Says:
- Sales doesn't follow up on MQLs
- Pipeline is 80% marketing-sourced
- Brand awareness drives inbound
- Content engagement is up 45%
- We brought them to the webinar
- Dark funnel can't be tracked
- Long sales cycles hide our impact
What Sales Says:
- MQLs aren't sales-ready
- I found this deal myself
- They downloaded one whitepaper
- Marketing doesn't understand ICP
- We close despite the leads
- Attribution is marketing fiction
- Give me the ad spend as SDRs
SlideStrike Speaks Marketing
60+ B2B marketing metrics, automatically visualized for board-level credibility.
Sourced Pipeline
Marketing-generated opps
Influenced Rev
Touched before close
CAC
Customer acquisition cost
MQL to SQL
Conversion rate
Content ROI
Pipeline per asset
Channel Mix
Spend by channel
Brand Lift
Awareness metrics
Event ROI
Pipeline per event
Questions from B2B CMOs
What CMOs ask
PROVE MARKETING ROI
Attribution Stories That Land
Build the narrative finance and sales can't argue with. Show influence, not just credit.
Multi-touch attribution visualization
Pipeline influence analysis
Channel performance comparisons
Board-ready marketing ROI slides